Fortress Investment Group and Softbank’s Deal Set to Change the Industry

Headquartered in New York, United States of America, Fortress Group has been able to make very many steps in the corporate world which have played a key role in shaping the firm’s future. For instance, in 2007, Fortress became the first large private equity company in the United States of America to go public. By 2016, the company was estimated to have managed assets worth over $70 billion. This stunning performance of Fortress is connected to numerous factors. One of these factors is the able leadership that the company is enriched with. The company also makes proper business moves that allow it to elevate itself every time the deal is struck. Visit

One such move struck by Fortress that is set to take it to the next level is the agreement the firm with Softbank. Based in Tokyo, Japan, Softbank is a global leader in the technology industry with investments in numerous other companies across the globe. For $3.3 billion, Softbank acquired Fortress Investment Group. The move is said to bring numerous benefits to both parties. Since Softbank has established a proper base in the Middle East, through this agreement, Fortress Investment Group will be able to set its foot in the Middle East and gain access to numerous partners from there. Softbank, on the other hand, will be able to penetrate through the American market, establish a strong base and transact more efficiently.

When it comes to the management of alternative assets, Fortress Group is a trendsetter and a global leader. Founded in 1998, Fortress Investment Group is an investment management firm that specializes in handling alternative assets like private equity, railroads, hedge funds, traditional assets, and credit funds. The idea of starting Fortress came from three skilled entrepreneurs namely; Rob Kauffman, Wesley Edens, and Randal Nardone. Other than the main firm, Fortress Group also operates through its subsidiaries. In 2016, Fortress Investment Group acquired Intrawest. Intrawest is a Canadian firm that operates ski resorts. Air castle, a firm that leases jet aircraft to clients across the globe, is also one of these subsidiaries. Railroad, Nation star Mortgage, New Castle Investment Corporation, New Media Investment Group, and New Senior Investment Group are also companies under the Fortress brand.


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